Our story

Novi was founded at university, after Nadav and Matt realised just how dependent they had become on their phones and technology, and how much it was affecting their attention, focus and everyday lives. They wanted to help the next generation build a healthier relationship with technology to avoid those same harmful effects.

Novi grew from that experience. Our aim is to help schools create environments where students can focus, while giving young people the tools to manage distraction and take control of their technology use for themselves.